Industry Working Groups, Reception, Workshops & Matchmaker
10-15-2013 - 10-16-2013 
Microsoft ADVANTA Campus - Bellevue


2013 Sponsors

As the Champions for Women-Owned Businesses Worldwide, Astra Women's Business Alliance knows what it takes to help your enterprise. Show Up. Grow. Win.

We look forward to seeing you in Redmond, WA on October 15th & in Bellevue, WA on October 16thThe Agenda (see below) is full of opportunities for you to learn from experts, share experiences & generate new ideas. Matchmaker Assignments were emailed October 11th. Call 971 204 0220 ext 6 if you have any questions. Our goal is to help you make important connections. The rest is up to you!

DIRECTIONS: We will see you at the Redmond Marriott on October 15th & at the Microsoft Campus in Bellevue on October 16th.


October 15, 2013
Redmond Marriott Hotel - 401 164th Ave NE, Redmond, WA 98052

Game Changers: Industry Groups
1:30 pm - 4:00 pm - Women in Construction - Salon 3
Jean Bjork, Bjork Construction
1:30 pm - 4:00 pm - Women in Manufacturing- Salon 4
Pamela Kan, Bishop Wisecarver
Reception - Sponsored by ICON Information Consultants
5:00 pm - 7:00 pm -  Salon 1

October 16, 2013
Microsoft Campus - Advanta Building B, 3009 160th Avenue SE - Bellevue, WA 98052

Game Changers: Workshops, Luncheon & Matchmaker
8:00 am - Registration and Continental Breakfast
8:30 am - Welcome Remarks - Diane McClelland, Astra President and Fernando Hernandez, Microsoft and Astra Board Chair
8:40 am - “Preparing for the Sales Call”  Presented by Fernando Hernandez and Pamela O’Rourke, ICON Information Consultants

9:45 am - Break

10:00 am - Best Practice Discussion Groups - Join WBEs and Advocates of Women’s Business Ownership in guided discussions,where you will share best practices for: Growth Strategies; Business Succession; and Access to Markets
11:00 am - “Gaining Access to New Markets: Global & Government” PANEL: Crystal White, The Boeing Company
Diane Lin, Starbucks Corporation, Mary Jo Juarez, Washington PTAC, MODERATED BY: Sandy Winston, Compusave Strategic Alliance

11:45 pm - Luncheon is served

12:30 pm - Done Deals Awards
1:00 pm - “Change Agents: How to Disrupt in Order to Innovate” Presented by: Linda Bernardi, CEO, Successful Entrepreneur, Author and Speaker

1:45 pm - Break

2:00 - Matchmaker Roundtable Discussions*
4:00 pm - Event Ends

Accommodations: Our Partner Hotel is the Redmond Marriott. The room rates are $209 per night with registration cut off of September 23, 2013.To reserve the rooms, call the Redmond Marriott 1-425-498-4000 and mention Astra Room Rate.

Keynote Presentation: Linda Bernardi • CEO, Technologist • Author — “Provoke: The Necessity of Culture of Disruption in Order to innovate” In addition to being the founder of the Bernardi Leadership Institute, Linda Bernardi is an avid and active technologist. As a visionary, she believes in the importance of disruptive technologies setting the stage for emerging and critical technology innovation. In 2001 Linda founded ConnecTerra, Inc. in Cambridge, Mass, the leading software provider connecting RFID technology to large enterprise IT. She is the co-author of patents (pending) in the field of RFID. ConnecTerra was one of the key enablers for integrating the RFID* technology into the mass market. As the CEO, Linda successfully grew the business, and sold ConnecTerra to BEA Systems in 2006. Currently Linda is founder and senior partner of StraTerra Partners, a technology strategy consulting firm that is actively engaged with technology innovations. She is also an investor in innovative technology companies.

Linda Bernardi is a recognized business leader. Her global senior executive experience includes BBN (Bolt, Beranek & Newman), PPD (Pharmaceutical Product Development) and Capgemini. Linda currently serves on the boards of the SETI Institute, the Anita Borg Institute, and the International Museum of Women. She is on the council of advisors for Astia, and has been heavily involved in matters of women and leadership.
Linda offers a very dynamic and energizing experience for those who are interested in exploring and perfecting their leadership skills. She customizes each keynote, seminar, workshop and executive coaching session to address the specific needs of the participants.


Microsoft ADVANTA Campus
3009 160th Ave SE
Country: us